Case Study
Deine Lebensbalance
Wellness Salon and Coaching
Client: Mona Ortlieb
Year: 2019
Project Overview
Deine Lebensbalance is a wellness salon and coaching practice focused on holistic well-being, inner balance, and personal growth. Following a change in ownership, the salon entered a new phase, expanding its offerings from beauty treatments to include wellness services and life coaching. We were commissioned to support this transition with a refreshed website, a new visual identity, and the creation of print materials such as stationery and promotional flyers.
The Challenge
The change in ownership brought a new vision for the salon — one that emphasized a broader approach to well-being. The goal was to translate this expanded focus into a contemporary and welcoming brand presence that would resonate with both existing clients and a new, wellness-oriented audience. The project involved building on the salon’s established foundation while guiding it into a new chapter.
The Solution
To support the salon’s evolution, we developed a refreshed brand identity and redesigned the website to reflect a more holistic, calming, and personal approach. Built on WordPress for flexibility and ease of maintenance, the site was given a modern structure and visual language. Print materials were designed to ensure the new branding extended consistently across digital and physical touchpoints.
- Visual Branding Refresh
- Created a new visual identity that captures the expanded focus on wellness and coaching, with a light, fresh aesthetic that balances serenity and professionalism.
- WordPress Website Design
- Redesigned the website using WordPress, with a focus on user-friendly navigation, responsive design, and clear presentation of the salon’s new services and philosophy.
- Print and Stationery Design
- Designed cohesive print materials — including business cards, letterhead, and flyers — aligned with the new brand direction to support in-person client communication and local outreach.
- Client Outcome
- The rebranding and new website positioned Deine Lebensbalance for its next chapter, successfully reflecting the shift in focus while maintaining familiarity for returning clients. The result is a brand that feels both renewed and rooted — ready to welcome wellness seekers and coaching clients alike.
Technologies
Services delivered for Deine Lebensbalance included Visual Branding, Website, Business Cards, Flyers and Stationery, realized using the following tools and technologies:
Content Management System
Wordpress
Design
Figma