Case Study

Inwei Cooking
Cooking Classes in Tokyo

Client: inwei Co. Ltd.

Year: 2022

Visual Branding Website Logo Design Business Cards

Screenshot of the Inwei Homepage on Mobile

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Project

Inwei Cooking Salon, run by Masayo in Tokyo, offers Japanese cooking classes for locals ranging from beginners to advanced cooks. As her business grew, Masayo wanted to transition to offering online classes while maintaining in-person experiences. The project included a brand refresh, a new website, and printed materials to help communicate her vision in a modern, minimalist way.

Challenge

Masayo needed a website that could clearly present her class offerings, allow for online booking, and support the shift to virtual cooking sessions via Zoom. The brand identity also required a cohesive refresh — one that would honor traditional Japanese aesthetics while feeling modern and clean. Additionally, all design and technical elements needed to be accessible for both desktop and mobile users.

Solution

A new visual identity and digital platform were created for Inwei Cooking Salon, delivering a streamlined experience for clients booking classes online or in person. The project included a custom-designed logo, a fully responsive website built with the Wix platform, and a matching set of business cards that extended the new branding into the physical world.

Logo Design: The new logo draws inspiration from traditional Japanese design motifs, reimagined in a minimalist, modern form that reflects the clarity and focus of Masayo's teaching style. It provides a strong and memorable visual anchor for the brand.
Wix Website with Booking Integration: A custom website was developed on the Wix platform, enabling clients to browse available classes and make bookings seamlessly through the built-in Wix Booking system. Both in-person and online (Zoom-based) classes are clearly listed and easy to sign up for.
Responsive Design: The website was designed to function smoothly across devices, offering an intuitive experience whether visitors are browsing from desktop, tablet, or mobile.
Business Card Design: A clean, elegant business card was created to reflect the updated brand and provide a tangible takeaway for students and collaborators.
Client Success: Since launch, Inwei Cooking Salon has seen consistently full bookings for both in-person and online classes, supported by the streamlined user experience and cohesive visual identity.

Technologies

Services delivered for Inwei Cooking included Visual Branding, Website, Logo Design and Business Cards, realized using the following tools and technologies: