Case Study

Flaucher Design Apartments
Serviced Luxury Studio Apartments in Munich

Client: Schäftlarnstraße GmbH & Co. KG / REA Management GmbH

Year: 2020

Visual Branding Logo Design Website Copywriting

Flaucher Design Apartments - Serviced Luxury Studio Apartments in Munich

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Project

Flaucher Design Apartments is a collection of luxury serviced studio apartments located near Munich’s Isar river, designed for mid- to long-term stays. The apartments are tailored to young professionals seeking a high-end living experience with comfort, privacy, and thoughtful service. The project aimed to create a refined digital presence aligned with the minimalist interior concept and positioned the apartments as a premium alternative to conventional rentals. The scope included naming, visual identity, and a fully designed bilingual website.

Challenge

The brand identity needed to appeal to design-conscious professionals looking for understated luxury in a well-connected, natural setting. The website had to communicate the apartments’ value without relying on short-term booking features, instead focusing on clarity, elegance, and ease of contact. The content needed to be bilingual (German and English), and the design had to feel contemporary and trustworthy across all devices.

Solution

A timeless and minimal visual identity was created to reflect the apartments’ interior style and the calm of their location near the Isar river. The name 'Flaucher Design Apartments' references the local Flaucher area — a relaxed, green space in the heart of the city — connecting the brand to both lifestyle and location. The fully responsive, bilingual website was built using static pages for fast performance, long-term reliability, and ease of maintenance.

Naming and Brand Concept: The name 'Flaucher Design Apartments' was developed to highlight both the location and the design focus of the property. It evokes a sense of elegance, simplicity, and connection to the natural surroundings.
Visual Identity: A refined visual identity was developed, using a minimalist logo, neutral color palette, and modern type system to reflect the elegance and clarity of the apartment interiors and brand positioning.
Bilingual Website Design: The site included both German and English versions, making the apartments accessible to international professionals and relocators. Content was structured to clearly communicate features, services, and contact options.
Responsive Static Website: The website was built as a set of optimized static pages, ensuring fast load times, smooth transitions, and consistent performance across desktop, tablet, and mobile devices.
Client Outcome: The project was completed and fully approved. However, before the site launched, the owner chose to delegate management to a new company that incorporated the property into its existing platform, meaning the custom website was ultimately not used.

Technologies

Services delivered for Flaucher Design Apartments included Visual Branding, Logo Design, Website and Copywriting, realized using the following tools and technologies: